Apple TV has been redesigned to be small in size but big on entertainment. Rent from the largest selection of HD movies — many available the same day they come out on DVD. Watch Netflix titles instantly. Rent TV shows, commercial free in HD. And stream photos and music from your computer to your widescreen TV. Best of all, Apple TV is just $119.
Our most entertaining design yet.
The sleek new Apple TV has been completely retuned for your entertainment. It’s 80 percent smaller than the previous generation — even with a built-in power supply. Which makes it perfect for sitting neatly on a widescreen TV stand or squeezing into a crowded media cabinet. Not only does the new Apple TV have an amazingly small footprint, it’s also incredibly energy efficient. It stays cool without a fan, so it’s never noisy. And when it’s not filling your living room with drama, romance, and comedy, it uses less power than a night-light.
All streaming. No hassle.
Everything you want to watch — movies, TV shows, photos, and more — streams wirelessly to Apple TV. That way you don’t have to worry about managing storage or syncing to your iTunes library. HD movie and TV show rentals play over the Internet to your widescreen TV, while music and photos stream from your computer. Either way, all you have to do is click and play. Since Apple TV features a powerful A4 chip, it streams everything effortlessly, without frozen screens or stutters. Video looks crisp and clear. And just like watching a DVD, you can fast-forward through opening credits, pause for a popcorn break, or replay a hilarious scene until you memorize every line.
Get connected with Apple TV.
Setting up Apple TV is about as simple as it gets. Just plug the power cord into the wall and connect Apple TV to your widescreen TV using an HDMI cable (sold separately). Since everything streams wirelessly to Apple TV, that’s all you need. Well, that and a comfy couch.
From the movie theatre to your home theatre.
No more waiting for DVDs or watching stale blockbusters on cable. With Apple TV, you get instant access to the hottest Hollywood titles and new releases. Popular movies are never out of stock and you can rent as many as you want. That’s perfect for those spontaneous movie nights (or afternoons or mornings). Search by top movies, title, or genre. Even read a quick movie review, watch the trailer, and check out the latest ratings from Rotten Tomatoes. Once you find what you’re looking for, simply press Play, and in seconds, you’re watching the opening credits with theatre-like Dolby Digital 5.1 surround sound.1SD rentals start at just $3.99, and HD rentals start at $4.99. You have 30 days to start watching, and once you begin, you can watch as many times as you want in 48 hours.
The Internet’s most wanted.
Now on your HDTV.
Put down your mouse and grab a remote. In addition to movies, Apple TV gives you access to some of your favourite Internet content — and makes it even more entertaining by giving it the movie-star treatment on your HDTV. Browse and play YouTube videos, watch your favourite HD podcasts, and listen to Internet radio through your home entertainment speakers. Apple TV even lets you access Flickr photos and MobileMe galleries. From the biggest screen in the house.
Turn your TV into an HD photo album. With Apple TV, every megapixel of every photo looks amazing. Big, bold, and in glorious HD: It’s the treatment your digital life deserves. So instead of huddling around a computer screen, you and your friends can relive memories from a comfy spot in your living room. Or add some life to the party with a photo slideshow. Select an album, pick a slideshow theme, and finish it off with a soundtrack featuring music from your iTunes library.
Your music. Your speakers.
The perfect duet.
You’ve got tons of music on your computer. But the best speakers in the house are part of your home theatre system. Apple TV connects them without missing a beat. Your iTunes music library streams directly to Apple TV. So you can sit back, choose a tune, and enjoy the music.
Give your digital collection some airtime.
Those movies and TV shows you bought on iTunes don’t have to stay on your computer. For maximum entertainment, stream your digital collection over the air to your Apple TV. Just don’t forget to call dibs on the recliner.
Channel surf, tap, and flick with the Remote app.
Control Apple TV using your iPhone or iPod touch. Download the Remote app free from the App Store. And with a flick of your finger, you can rent new movies and browse your media collection. Remote uses the same easy-to-use interface you already use to browse music and video on your Multi-Touch device. So right away, you know how to navigate. If you want to find something specific, use your device’s QWERTY keyboard to quickly tap out the title instead of clicking letters on the Apple TV screen. Then keep tapping to play, fast-forward, rewind, and pause to your finger’s content.
Apple this week announced the completely redesigned and all new iPod shuffle, iPod nano, and iPod touch. Pre-order yours today with Soho. Expected ship date is the second week of September.
The new iPod shuffle.
Buttons, VoiceOver, and playlists. Five colours. Hundreds of songs.
Introducing the new, colourful, clip-and-go iPod shuffle. Its buttons give you an easy way to play your music. With a press of the VoiceOver button, you can hear the song’s title and artist, playlist menu, or battery status.1 And it holds hundreds of songs, multiple playlists, and Genius Mixes, so you can always have the perfect music for every mood.
1 VoiceOver is available in selected languages.
Small and wearable
Polished anodized aluminum design
Built-in clip
Easy-to-use control pad for playing your music, audiobooks, and podcasts
VoiceOver button to hear the song title, playlist menu, and battery status1
Support for multiple playlists and Genius Mixes
2GB of storage2
Available in silver, blue, green, orange, and pink
For Mac and Windows
Includes Apple Earphones and iPod shuffle USB Cable
1 VoiceOver is available in selected languages.
2 1GB = 1 billion bytes; actual formatted capacity less.
A new way to nano.
The new iPod nano with Multi-Touch.
Redesigned for music and Multi-Touch, iPod nano is smaller and lighter than ever. You can clip it to your sleeve, jacket, or running shorts and keep your favourite songs at your fingertips—along with the Genius feature, a built-in FM radio, pedometer, and more. And the anodized aluminum finish in six bright colours makes this new design even more brilliant.
1.5-inch Multi-Touch colour display with 240-by-240-pixel resolution
Innovative Multi-Touch user interface
46 percent smaller and 42 percent lighter
Built-in volume controls
Built-in clip
Built-in FM radio with Live Pause
Built-in pedometer
Up to 24 hours of music playback
New anodized aluminum colours: silver, graphite, blue, green, orange, pink
Introducing the new iPod touch.
Now with FaceTime, Retina display, HD video recording, and Game Center.
See friends while you talk to them with FaceTime.1 Shoot, edit, and share stunning HD video. Play games against friends, or unknown foes, with the new Game Center. And do it all on the Retina display—the highest-resolution screen on any mobile device. It makes graphics and text look even more amazing. The new iPod touch. It’s state-of-the-art fun.
Wi-Fi Internet access is required for some features; broadband recommended; fees may apply. Some features, applications, and services are not available in all areas. Application availability and pricing are subject to change.
1 FaceTime requires fourth-generation iPod touch or iPhone 4 and a Wi-Fi connection for both caller and recipient.
Available in 8GB, 32GB, and 64GB capacities1
New design
FaceTime video calling2
Brilliant 960-by-640 Retina display
HD 720p video capture with built-in mic
Apple A4 chip
Front- and back-facing cameras
iOS 4.1 software
Game Center
Voice Control
Multi-Touch touchscreen interface
Ambient light sensor, gyroscope, and accelerometer
Built-in volume controls and speaker
Built-in Bluetooth
Built-in Wi-Fi and Nike + iPod support
Buy music, movies, TV shows, and audiobooks from the iTunes Store via Wi-Fi3
Rent movies and TV shows from the iTunes Store via Wi-Fi3
Download games and apps from the App Store via Wi-Fi3
Surf the web, view email, and more
For Mac and Windows
Wi-Fi Internet access is required for some features; broadband recommended; fees may apply. Some features, applications, and services are not available in all areas. Application availability and pricing are subject to change.
1 1GB = 1 billion bytes; actual formatted capacity less.
2 FaceTime requires fourth-generation iPod touch or iPhone 4 and a Wi-Fi connection for both caller and recipient.
3 Requires iTunes Store account. Free account sign-up through iTunes; must be 13 or older.
Your Top 40,000.
iPod classic is the take-everything-everywhere iPod.
The iPod classic comes with 160GB of storage in the same compact size. It holds up to 40,000 songs, 200 hours of video, 25,000 photos, or any combination.1 The Genius playlist feature creates an on-the-fly playlist of songs in your library that go great with the song you’re listening to. You can even rent a movie from iTunes and watch it on the go.2
1 1GB = 1 billion bytes; actual formatted capacity less. Song capacity is based on 4 minutes per song and 128-Kbps AAC encoding; in 256-Kbps AAC format, song capacity is up to 20,000 songs; actual capacity varies by encoding method and bit rate. Photo capacity is based on iPod-viewable photos transferred from iTunes. Video capacity is based on H.264 1.5-Mbps video at 640-by-480 resolution combined with 128-Kbps audio. Actual capacity varies by content.
2 iTunes movie rentals are available in the U.S. and other countries. The iTunes Store is available only to persons age 13 or older in the U.S. and many other countries; see www.itunes.com/download for a list of countries. The iTunes Store requires compatible hardware and software and broadband Internet access (fees may apply); terms apply.
Up to 40,000 songs, 200 hours of video, 25,000 photos, or any combination1
Sleek, anodized aluminum and polished stainless steel enclosure
Genius playlists and Cover Flow
Up to 36 hours of audio playback or 6 hours of video playback2
Available in silver or black
For Mac and Windows
1 1GB = 1 billion bytes; actual formatted capacity less. Song capacity is based on 4 minutes per song and 128-Kbps AAC encoding; in 256-Kbps AAC format, song capacity is up to 20,000 songs; actual capacity varies by encoding method and bit rate. Photo capacity is based on iPod-viewable photos transferred from iTunes. Video capacity is based on H.264 1.5-Mbps video at 640-by-480 resolution combined with 128-Kbps audio. Actual capacity varies by content.
2 Rechargeable batteries have a limited number of charge cycles and may eventually need to be replaced
(see www.apple.ca/support/ipod/service/battery). Battery life and number of charge cycles vary by use and settings. See www.apple.ca/batteries for more information.
Music. Movies. TV shows.
And now artists and friends.
They’re all on iTunes.
iTunes brings you music, movies, TV shows, apps, podcasts, audiobooks, and more. And with iTunes Ping, you can follow your favourite artists and friends. Find out what music they’re listening to, talking about, and downloading. With hundreds of millions of people using iTunes every day, it’s about to become the largest community of music fans in the world. And now you can rent your favourite HD TV shows for just 99¢ per episode. iTunes is home to everything that entertains you.
iTunes Ping. Artist and friend profiles. Recent Activity. Concerts and events near you. Now your music is more social.
HD TV show rentals. Now your favourite TV shows are available to rent—commercial free and in HD.
AirPlay. Play music wirelessly with AirPlay-enabled speakers and accessories.
Improved syncing. Now you have more ways to feed your iPod, iPhone, or iPad and see how much space you have left in real time.
The simplest way to stay in sync. Purchase MobileMe with an Apple computer, iPad, or iPhone and receive $30 via mail-in rebate.
MobileMe is the service from Apple that stores your important information online at me.com and keeps it in sync and accessible on your iPhone, iPad, Mac, and PC. New email, contacts, and calendar items are automatically pushed over the air to your devices, so you always have the latest information at your fingertips. You can share photos and access important files from anywhere. And if you ever lose your iPhone or iPad, MobileMe can even help you find it.*
*Find My iPhone, Find My iPad, and Remote Wipe are not available in all countries.
MobileMe is available to persons age 13 and older. Annual subscription fee and Internet access required. Terms of service apply.
How it Works:
Buy a qualifying product and MobileMe retail box.
Fill out the rebate coupon.
Submit proof of purchase.
Submit UP labels.
Mail in the claim
*After mail-in rebate. Terms and conditions apply. Visit www.apple.ca/promo for the Mail-in-Rebate form, and for full details.
This video demonstrates the Magic Trackpad gestures. As with the Magic Mouse and multi-touch trackpads on the MacBook and MacBook Pros, the preference pane for the Magic Trackpad features video demonstrations of the gestures and swipes for each of the features.
Apple today updated their iMac line with a host of new processors, graphics cards, and option of having both a normal SATA hard drive and Solid State Drive in the 27″ models. All models are shipping as of today.
The 21.5″ and entry level 27″ iMacs now feature the Intel dual-core Core i3 (3.06GHz and 3.2GHz) and Core i5 (3.60GHz) processors, while the high-end 27″ iMac features faster quad-core Core i5 (2.8GHz) or Core i7 (2.93GHz) processors.
All models ship with 4GB RAM (2 x 2GB 1333MHz DDR3 PC10600 SoDIMMs) and are upgradable to 16GB (4 x 4GB).
Upgrades to the graphics cards see the entry level 21.5″ getting the ATI Radeon HD 4670 with 256MB GDDR3 RAM or ATI Radeon HD 5670 with 512MB GDDR3 RAM, with the 27″ shipping with either the ATI Radeon HD 5670 with 512MB GDDR3 RAM or the unbelievable ATI Radeon HD 5750 with an amazing 1GB of GDDR5 RAM
The 27″ iMacs are now customizable to ship with up to a 2TB SATA hard drive as well as an 256GB Solid State Drive (SSD) with blazing fast data transfer speeds perfect for professionals.
Also available today is the option to purchase your iMac with the new wireless Magic Trackpad (either on its own or in addition to a Magic Mouse).
The new 21.5-inch 3.06 GHz Intel Core i3 iMac, for a suggested retail price of $1,299 (CAD), includes:
ATI Radeon HD 5750 discrete graphics with 1GB GDDR5;
1TB Serial ATA hard drive running at 7200 rpm;
slot-load 8x SuperDrive with double-layer support (DVD±R DL/DVD±RW/CD-RW);
Mini DisplayPort for audio and video input and output (adapters sold separately);
AirPort Extreme 802.11n wireless networking & Bluetooth 2.1+EDR;
iSight video camera;
Gigabit Ethernet;
four USB 2.0 ports;
one FireWire 800 port;
one SDXC SD card slot;
built-in stereo speakers and microphone; and
Wireless Apple Keyboard, Magic Mouse.
Configure-to-order options include a 2.93 GHz Quad-Core Intel Core i7 processor, a 2TB hard drive, 256GB solid state drive (SSD) and up to 16GB of RAM.
Announced today and coming in August is the very, very long awaited update to the Mac Pro line. While the design of the machine remains the same, the Mac Pro now features the option of either 4, 6, 8, or 12 cores of processing power and a performance boost over previous models of up to 1.5x.
From Apple.com:
The new Mac Pro offers two advanced processor options from Intel. The Quad-Core Intel Xeon “Nehalem” processor is available in a single-processor, quad-core configuration at speeds up to 3.2GHz. For even greater speed and power, choose the “Westmere” series, Intel’s next-generation processor based on its latest 32-nm process technology. ”Westmere” is available in both quad-core and 6-core versions, and the Mac Pro comes with either one or two processors. Which means that you can have a 6-core Mac Pro at 3.33GHz, an 8-core system at 2.4GHz, or, to max out your performance, a 12-core system at up to 2.93GHz.
The graphics card has been updated as well offering three (yes, 3 now!) video ports (2 miniDisplayPort and 1 dual-link DVI) on either the ATI Radeon HD 5770 with 1GB GDDR5 RAM or the ATI Radeon HD 5870 with 1GB GDDR5 RAM.
For storage the Mac Pro still features the same RAID options but configurations have been updated to allow for up to four 512MB solid-state drives!
The much rumoured Magic Trackpad ($69 CAD) was finally announced and began shipping today. The Magic Trackpad bring the same multi-touch functionality previously only available on Apple’s MacBook and MacBook Pro line to your desktop (or more comfortable positioning for your notebook).
From Apple.com:
Desktop users, your time has come. The new Magic Trackpad is the first Multi-Touch trackpad designed to work with your Mac desktop computer. It uses the same Multi-Touch technology you love on the MacBook Pro. And it supports a full set of gestures, giving you a whole new way to control and interact with what’s on your screen. Swiping through pages online feels just like flipping through pages in a book or magazine. And inertial scrolling makes moving up and down a page more natural than ever. Magic Trackpad connects to your Mac via Bluetooth wireless technology. Use it in place of a mouse or in conjunction with one on any Mac computer — even a notebook.
Magic Trackpad is just like the trackpad on the MacBook Pro — but bigger. It’s made with the same advanced touch-friendly and wear-resistant glass surface. But with nearly 80 percent more area, it’s the largest Multi-Touch trackpad made by Apple. So there’s even more room for you to scroll, swipe, pinch, and rotate to your fingers’ content. And since the entire surface is a button that clicks, you can use it in place of a mouse.
Magic Trackpad features the same sculpted aluminum design as the Apple Wireless Keyboard, and side by side the two sit flush at the same angle and height. Go from typing to gesturing in one motion, or do both at the same time. How perfect is that?
Magic Trackpad works using Bluetooth technology, so you don’t have to deal with an annoying cable that dictates where you place it. Once you pair Magic Trackpad with your Bluetooth-enabled Mac, you’ll enjoy a reliable, secure connection up to 33 feet away. Magic Trackpad detects periods of inactivity, and it’s equipped with an on/off switch. Together these features help to conserve battery life, so you can keep gesturing for months at a time.
The entire surface of Magic Trackpad is one large button, so you can click and double-click anywhere. Magic Trackpad also supports a full set of gestures, including two-finger scrolling, pinching to zoom, rotating with your fingertips, three-finger swiping, and activating Exposé or switching between applications with four fingers.
Apple today introduced the 27″ Cinema Display, the perfect companion for your MacBook Pro, iMac, mini, or Mac Pro! Available in September the new 27″ Cinema Display will retail for $999 USD (Canadian pricing not yet announced).
From Apple:
Connect your Mac with Mini DisplayPort to the LED Cinema Display for a panoramic viewing experience unlike any other. You get a huge 27-inch glossy widescreen display with a cinematic 16:9 aspect ratio and an astonishing 2560-by-1440 resolution. With 60 percent more pixels than the 24-inch LED Cinema Display, the 27-inch LED Cinema Display gives you even more room for all your windows and applications.
Apple today also lowered the price of the still current 24″ Cinema Display from $999 CAD to $849.
From Apple.com:
With the 24-inch Apple LED Cinema Display, you can turn your new MacBook into a desktop in three easy connections. The universal MagSafe connector charges your notebook. A new Mini DisplayPort connector makes attaching an external display even easier and faster than before. And a USB connector provides access to three USB 2.0 ports. There’s also a built-in iSight camera, microphone, and speaker system that provide a true desktop experience. Made of aluminum and glass, the LED Cinema Display is the perfect companion for the new MacBook family. And it’s now compatible with Mac desktop computers that have a Mini DisplayPort: Mac Pro, Mac mini, and iMac.
Apple today at its’ World Wide Developers Conference (WWDC) officially unveiled the new iPhone 4. Widely leaked across the internet the design of the phone wasn’t necessarily a surprise for anyone in the audience, however some of the more than 100 new features were. Steve Jobs delivering the keynote address chose to focus on 8 of the main features including:
Thinnest smartphone in the world, 24% thinner than iPhone 3GS
Front facing camera for “Face Time” iPhone 4 to iPhone 4 video calling
Improved rear camera technology (with LED flash) able to record 720p 30fps video
iMovie for iPhone to edit those videos you’ll be making with this phone and sharing with friends.
4x higher pixel density of LED display (960×640 resolution or 326 pixels per inch), 4x better contrast ratio, IPS technology.
Improved antenna for better reception (the outside metal band around the iPhone frame is the antenna).
Powered by A4 processor.
802.11n wireless / 3g download speeds of 7.2Mbps, upload of 5.8Mbps
Improved battery 7 hours of talk time, 6 hours of 3g web browsing, 10 hours of wifi browsing, 10 hours of video, 40 hours of music, 300 hours of standby time.
Multitasking to iPhone OS (now called iOS).
Gyroscope to add pitch and yaw to built in motion sensor – now 3 axis motion detection
Available in white or black, 16GB or 32GB.
and more…
Already announced for pre-sales in the U.S. starting June 15th and available for sale June 24th, there is currently no word (as always) on when the iPhone 4 will be coming to Canada. Rest assured we’ll have the accessories for it as soon as its available.
We've always said that it's our heart that set us apart, but heart's a difficult thing to quantify. What does that heart mean for you in concrete terms? We think it shows itself in four key ways that set us apart from our competition:
Heart is a difficult competitive advantage to quantify, it reveals itself only through the experience of dealing with us each day. But if products and prices are generally the same everywhere then we think heart makes all the difference.
1. Our heart is expressed in our dedication to professionalism providing reliability you can count on, unlike some other smaller stores.
2. Our heart is expressed in our passion for the potential the technology we provide offers you and in helping you achieve it's full benefit, unlike most of the big guys.
3. Our heart is expressed through the personalized care and relationships we offer our clients, unlike shopping online.
4. And our heart is expressed in our committment to excellence by always trying to surpass even the example of customer experience that Apple itself sets.
The Soho
Customer Service
Guarantee
We promise to treat you as if you're our only client, listening to and addressing each of your questions and comments, and never trying to sell you anything that we don't personally and genuinely believe in.
Recycle: Turn your old computer into food with Soho and The Mustard Seed Food Bank
Soho charges a minimum $10 fee for accepting and recycling your old electronics, 100% of which is donated to The Mustard Seed Food Bank.
