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Soho Computer Services
Victoria's 2nd floor Apple store. Standing above the competition since 1998.
Local owned and operated.
Phone: 250-381-7646Live text chat available weekdays during store hours on iChat and AIM.
Soho Computer Services
264 - 2950 Douglas St.
Victoria, BC, V8T 4N4
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Weekdays: 9am - 6pm
Saturday: 9am - 6pm
Sunday: Closed
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September 2nd, 2010

iPod shuffle, nano, touch, and Classic

Apple this week announced the completely redesigned and all new iPod shuffle, iPod nano, and iPod touch. Pre-order yours today with Soho.  Expected ship date is the second week of September.

iPod shuffles

The new iPod shuffle.

Buttons, VoiceOver, and playlists. Five colours. Hundreds of songs.

Introducing the new, colourful, clip-and-go iPod shuffle. Its buttons give you an easy way to play your music. With a press of the VoiceOver button, you can hear the song’s title and artist, playlist menu, or battery status.1 And it holds hundreds of songs, multiple playlists, and Genius Mixes, so you can always have the perfect music for every mood.

1 VoiceOver is available in selected languages.

  • Small and wearable
  • Polished anodized aluminum design
  • Built-in clip
  • Easy-to-use control pad for playing your music, audiobooks, and podcasts
  • VoiceOver button to hear the song title, playlist menu, and battery status1
  • Support for multiple playlists and Genius Mixes
  • 2GB of storage2
  • Available in silver, blue, green, orange, and pink
  • For Mac and Windows
  • Includes Apple Earphones and iPod shuffle USB Cable

1  VoiceOver is available in selected languages.

2   1GB = 1 billion bytes; actual formatted capacity less.

iPod nanos
A new way to nano.

The new iPod nano with Multi-Touch.

Redesigned for music and Multi-Touch, iPod nano is smaller and lighter than ever. You can clip it to your sleeve, jacket, or running shorts and keep your favourite songs at your fingertips—along with the Genius feature, a built-in FM radio, pedometer, and more. And the anodized aluminum finish in six bright colours makes this new design even more brilliant.

  • 1.5-inch Multi-Touch colour display with 240-by-240-pixel resolution
  • Innovative Multi-Touch user interface
  • 46 percent smaller and 42 percent lighter
  • Built-in volume controls
  • Built-in clip
  • Built-in FM radio with Live Pause
  • Built-in pedometer
  • Up to 24 hours of music playback
  • New anodized aluminum colours: silver, graphite, blue, green, orange, pink

iPod touch

Introducing the new iPod touch.

Now with FaceTime, Retina display, HD video recording, and Game Center.

See friends while you talk to them with FaceTime.1 Shoot, edit, and share stunning HD video. Play games against friends, or unknown foes, with the new Game Center. And do it all on the Retina display—the highest-resolution screen on any mobile device. It makes graphics and text look even more amazing. The new iPod touch. It’s state-of-the-art fun.

Wi-Fi Internet access is required for some features; broadband recommended; fees may apply. Some features, applications, and services are not available in all areas. Application availability and pricing are subject to change.

1    FaceTime requires fourth-generation iPod touch or iPhone 4 and a Wi-Fi connection for both caller and recipient.

  • Available in 8GB, 32GB, and 64GB capacities1
  • New design
  • FaceTime video calling2
  • Brilliant 960-by-640 Retina display
  • HD 720p video capture with built-in mic
  • Apple A4 chip
  • Front- and back-facing cameras
  • iOS 4.1 software
  • Game Center
  • Voice Control
  • Multi-Touch touchscreen interface
  • Ambient light sensor, gyroscope, and accelerometer
  • Built-in volume controls and speaker
  • Built-in Bluetooth
  • Built-in Wi-Fi and Nike + iPod support
  • Buy music, movies, TV shows, and audiobooks from the iTunes Store via Wi-Fi3
  • Rent movies and TV shows from the iTunes Store via Wi-Fi3
  • Download games and apps from the App Store via Wi-Fi3
  • Surf the web, view email, and more
  • For Mac and Windows

Wi-Fi Internet access is required for some features; broadband recommended; fees may apply. Some features, applications, and services are not available in all areas. Application availability and pricing are subject to change.

1              1GB = 1 billion bytes; actual formatted capacity less.

2              FaceTime requires fourth-generation iPod touch or iPhone 4 and a Wi-Fi connection for both caller and recipient.

3              Requires iTunes Store account. Free account sign-up through iTunes; must be 13 or older.

iPod Classic
Your Top 40,000.

iPod classic is the take-everything-everywhere iPod.

The iPod classic comes with 160GB of storage in the same compact size. It holds up to 40,000 songs, 200 hours of video, 25,000 photos, or any combination.1 The Genius playlist feature creates an on-the-fly playlist of songs in your library that go great with the song you’re listening to. You can even rent a movie from iTunes and watch it on the go.2

1     1GB = 1 billion bytes; actual formatted capacity less. Song capacity is based on 4 minutes per song and 128-Kbps AAC encoding; in 256-Kbps AAC format, song capacity is up to 20,000 songs; actual capacity varies by encoding method and bit rate. Photo capacity is based on iPod-viewable photos transferred from iTunes. Video capacity is based on H.264 1.5-Mbps video at 640-by-480 resolution combined with 128-Kbps audio. Actual capacity varies by content.

2     iTunes movie rentals are available in the U.S. and other countries. The iTunes Store is available only to persons age 13 or older in the U.S. and many other countries; see www.itunes.com/download for a list of countries. The iTunes Store requires compatible hardware and software and broadband Internet access (fees may apply); terms apply.

  • Up to 40,000 songs, 200 hours of video, 25,000 photos, or any combination1
  • Sleek, anodized aluminum and polished stainless steel enclosure
  • Genius playlists and Cover Flow
  • Up to 36 hours of audio playback or 6 hours of video playback2
  • Available in silver or black
  • For Mac and Windows

1    1GB = 1 billion bytes; actual formatted capacity less. Song capacity is based on 4 minutes per song and 128-Kbps AAC encoding; in 256-Kbps AAC format, song capacity is up to 20,000 songs; actual capacity varies by encoding method and bit rate. Photo capacity is based on iPod-viewable photos transferred from iTunes. Video capacity is based on H.264 1.5-Mbps video at 640-by-480 resolution combined with 128-Kbps audio. Actual capacity varies by content.

2    Rechargeable batteries have a limited number of charge cycles and may eventually need to be replaced
(see  www.apple.ca/support/ipod/service/battery). Battery life and number of charge cycles vary by use and settings. See www.apple.ca/batteries for more information.

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September 2nd, 2010

The simplest way to stay in sync. Purchase MobileMe with an Apple computer, iPad, or iPhone and receive $30 via mail-in rebate.

MobileMe is the service from Apple that stores your important information online at me.com and keeps it in sync and accessible on your iPhone, iPad, Mac, and PC. New email, contacts, and calendar items are automatically pushed over the air to your devices, so you always have the latest information at your fingertips. You can share photos and access important files from anywhere. And if you ever lose your iPhone or iPad, MobileMe can even help you find it.*

Save $30 on MobileMe with the purchase of a new Mac
*Find My iPhone, Find My iPad, and Remote Wipe are not available in all countries.
MobileMe is available to persons age 13 and older. Annual subscription fee and Internet access required. Terms of service apply.

How it Works:

  1. Buy a qualifying product and MobileMe retail box.
  2. Fill out the rebate coupon.
  3. Submit proof of purchase.
  4. Submit UP labels.
  5. Mail in the claim

*After mail-in rebate. Terms and conditions apply. Visit www.apple.ca/promo for the Mail-in-Rebate form, and for full details.

Direct links to the current mail-in-rebate forms:
English: http://www.apple.com/ca/promo/mobileme/

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February 9th, 2010

As an avid photographer I have been using and loving Aperture since it was first released.

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August 20th, 2009

According to industry research firm IDC, Apple sales in Canada have broken through to double digit percentages for the first time in the second quarter of this year. According to IDC:

“For the first time, Apple broke into double-digit market share with a 10.0% take of the overall PC client market. This was supported by very strong growth in portables, with Apple growing 24.8% [Year over Year].”

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